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Category Archives: Marketing

December 18, 2014 | Marketing | Posted by David Cristello David Cristello

5 Uncommon Referral Techniques from Top Accounting Pros

The following is a guest post by David Cristello, CEO of Jetpack Workflow. It’s no industry secret that referrals are the backbone of building a thriving firm or practice. In fact, the elusive referral “strategy” usually falls into most firms simply saying “we get clients from word of mouth and referrals,” without implementing any strategies…

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July 22, 2013 | Marketing | Posted by Craig Baldwin Craig Baldwin

Pricing Your Accounting Services

The first lesson our firm learned in pricing was from a graphic designer.  I engaged a friend to help us with a logo. He delivered on a set of options, all of which beautiful, but none that we loved. The biggest shocker? The price. At the time our pockets were not the deepest, and the first question…

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June 18, 2013 | Marketing | Posted by Craig Baldwin Craig Baldwin

Marketing is Everything, Everything is Marketing

The following post is a series written by Nate Ellis, Director of Marketing at Homage. Not only is marketing an ambiguous topic for accountants, it’s constantly a challenge for any small business owner. Over the next several months, Nate will write an introductory series on marketing and what accountants can do to help their marketing cause on…

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